I'm Justin T. Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business.

My research examines how internet technologies such as social media and e-commerce enable small businesses and user generated content production, applying tools from econometrics, statistics, machine learning, and economic theory. These studies are highly relevant to content creators, consumers, advertisers, and technology platforms as they navigate questions surrounding ranking and displaying content, content moderation, platform governance, driving organic content creation, and managing long-term growth.